Marketing industry leaders have collaborated with the Royal Mail to launch the first major ad campaign ‘MailMen’ to prove that mail still has a vital role within today’s digital world and continues to be a key tool within any business’s marketing efforts.

The Mailmen campaign has been endorsed by five industry leaders: Robert Senior the worldwide CEO of Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; Nik Roope, Founder, Poke; Elspeth Lynn, Executive Creative Director, M&C Saatchi and David Robinson, Sales and Marketing Director, The Sun.

The campaign has been posted to around 14,000 target clients, media planning and buying agencies, creative agencies and marketing decision-makers, promoting the Royal Mail MarketReach’s in-depth research programme, The Private Life of Mail.

Some great lines from the campaign are featured:

“On your 100th birthday, you’d be disappointed if the Queen only sent you an email” Nik Roope, Founder, Poke.

“After 20 years planning TV I’ve discovered a new channel” Karen Blackett OBE, CEO, MediaCom.

“If there’s a better way to talk to people, I’ll eat my hamster” David Robinson, Sales and Marketing Director, The Sun.

Find out more and see the full research report: www.mailmen.co.uk

Sources:
http://www.royalmailgroup.com/mailmen-marketing-leaders-join-royal-mail-marketreach-campaign
http://www.printweek.com/print-week/news/1149409/agency-bosses-direct-mail-mailmen-campaign